Why You’re Not Blogging -And Why You Should Start Today!

Those of you who aren't ready to wade into the Blog pool are taking your time for several reasons, according to my informal interviews with people before and after they blog. Others start blogging and then abandon their projects too soon, unaware of the benefits.

Whatever your reason, you should get started now – or get back to blogging as the case may be. Here’s some motivating enlightenment that you may find surprising.

Reason # 1 that you aren't blogging - You don't realize how huge the benefits are, and how much they may outweigh any monetary or time costs involved.

I think number one may partly the fault of people like me, who have a foot in the marketing arena, and don't explain the idea in detail.

We tend to tell you how great blogging is, but we don't tell you why, or better yet, show you. Or we tell you how to get the best results with your blog, but don't tell you where to start. Let's talk about some of the basic facts.

If you've ever dreamed of going from getting 10 hits a month to getting a few dozen visitors a day from search engines, blogging can make it possible, if you do it right. The structure of a blog, and the fact that most of them automatically generate content feeds, also make them the best food for your friendly neighborhood search engine spider.

If you would like to have visitors come back to your site over and over again, until they buy, you may want to be a blogger. An informative blog that engages your audience shortens the sales cycle. It also creates a courtship period. They can subscribe to your thoughts, see if they like you, even get to know you a little.

People buy from people they like. I don’t remember who said it first, but I’ve learned that it’s the truth.

If your visitors don't feel like they are getting a personality vibe from you, they are often less likely to buy. Vibe = buy. Remember that, and that blogs make it easy for you to vibe.

If you'd like to create new targeted search engine pages for your site without needing to hand-code a new page, or fire up your HTML editor every time, you may enjoy blogging. You log in to your blog admin panel, type your thoughts, proofread, press publish.

Presto. You’re a blogger.

If you'd like free one-way links back to your site that contain your lucrative keywords, blogging helps with that too.

Even if you've made a mess of your SEO efforts, or been the unsuspecting victim of an algorithm change, as long as you aren't banned by a search engine, blogging can help bring you back into top results. Because they have a search engine friendly architecture, and can make use of your keywords automatically, without being gratuitous, they are an easy way to get into a search engine and stay in.

Reason #2 That you aren't blogging - You think it's hard and expensive.

Granted, especially if you're busy, or have a medium sized to large business, it may be in your best interest to hire one of the few consultants that works on these types of issues.

But if you're a small business owner or home business owner with an online element, you can get away with firing up a free blog and paying for an inexpensive custom template if you can't install one on your own. Most blog consultants will do all the keyword research, etc for you, so that all you'll have to do is log in and blog.

Many of the most common blog software systems are free or inexpensive, especially when weighed against the cost of only using paid methods to attract visitors.

Reason #3 That you aren't blogging - You don't think of yourself as a writer.

Not only can you get away with a few paragraphs, you don't have to write in professional-speak, or use industry jargon to blog. By nature, blogging is done in a casual, conversational tone.

And your blog posts don't have to be long article-type entries like mine are. I'm used to writing articles, and I'm just naturally verbose. My audience is used to my mini-brain dumps, just as your blog readers will likely be happy with, or adapt to, whatever your style is. Your audience will be thrilled with a few paragraphs every day, as long as they’re informative and consistent.

So take the plunge. Start blogging today. If you’re already a blogger and didn’t see the benefits the first time around, try making it a part of your routine - and have a little fun. Give it time to work for you.

You’ll be glad you did.

Copyright © 2005 Tinu AbayomiPaul

About the Author:
Tinu AbayomiPaul is a web site promotion specialist who writes about many different ways to get more visitors to your web site. If you want better search engine results, more visitors and return traffic she invites you to take a free eCourse on blogging at lauriemeade.com/free-traffic.html
Article Source: http://www.articles411.com

7 Tips to Building Your Blog's Readership

Attracting traffic to a blog or a web site is challenging enough. So from the very beginning, when you start to see visitors coming to read your blog, be sure that they feel comfortable to stick around. And there are a number of ways you can help them to do just that.

Here are seven vital ingredients for building a successful blog with a loyal following.

1. Publish Regularly.

As your readers become familiar with the frequency of your posts, it will influence their visiting behavior. If your readers know that you post fresh content every day, they will probably come every day to read it. If they know you post on Mondays, Wednesdays and Fridays, that's when they will come.

2. Stay on Topic.

Stick to your niche. If your blog doesn't have a niche, give it one. Readers like blog's that are focused on a particular theme or topic. If you have no theme and just post about anything, then readers are less likely to become passionate about your blog and will probably move on to somewhere else.

3. Use Meaningful Titles in Posts.

This not only announces clearly what the post is about, but it will help people navigate your blog and also influence your ranking with search engines.

4. Interact With Your Readers.

Think of your blog like a conversation. You post. Readers comment. Be active and be positive as you interact and converse with your readers.

5. Highlight Your Best Posts.

Don't let your best posts get lost in your archives. It’s always a good idea to link to your best posts from a ‘best posts’ category on the main page.

6. Provide Good Navigation to Popular Pages

If you help people find the key pages within your blog, their visit will be a much more enjoyable experience.

7. Avoid Not Posting for Extended Periods.

If someone visits your blog and discovers that the last post was three weeks ago, they will probably be disappointed. If you don't post, people may give you the benefit of the doubt and come back on a few days to check, but you better believe they will lose interest quickly if you fall out of your regular schedule and stop posting.

There you have it. Seven little tips that will make a big difference to your blog's readership. It's not rocket science. It's just using some common sense when posting and interacting with your readers.

About the Author:
Mike Seddon is a writer, entrepreneur, and webmaster. He is the author of the popular e-book, ‘How to Build a Money Making Blog’, available from www.MoneyForBlogging.com
Article Source: ArticleToGo.com

How To Banish a Boring Blog

At one time or another every blogger experiences some kind of block and wonders what they should be writing about. It is just the same with business blogs. The fear of not knowing what to say on a blog is in fact one of the most common laments I hear from business bloggers.

There are many places and situations from where business bloggers can find inspiration, but it often takes practice. It will take some time but with more blogging practice you will be able to see topics and ideas fairly easily. Sometimes when uninspired, the best place to start is, believe it or not, your calendar.

There are days and months of every year that you can use for ideas. There are of course the major holidays that we all know like Mother's Day, Father's Day and New Years, and then there are plenty of other interesting events or holidays that you can use to fill your post with relevant and different blog posts. Posting about different holidays and events will create a lot of evergreen posts and that means you will gain traffic from this work year after year.

Here's an example. Did you know that February is International Expect Success Month or that the first Sunday of every August is Friendship Day? These are excellent topics with wide appeal. No matter what your market is, you can surely find something to tie these events into your business blog.

On International Expect Success Day, a school supplies store could blog about how to have a well rounded discussion with your child about the many faces of success, or ideas for teachers who want to use this day in their teachings. Any other blog owner could ask readers to share their past experiences and future goals for success.

Friendship Day, can benefit even the most unlikely blogs. For example, a handy man's business blog can talk about how some customers have become good personal friends. We know that happens a lot. It also shows your readers - potential customers and referrers, you are approachable, easy to work with and likeable. People do not hire those they do not like.

There are many more events including local, international and even some spiritual events. Find calendars you can look at online by doing a search. Another thing you could do is to make your own calendar using the information you've collected. For example, declare a customer appreciation month. No matter what, there's no doubt you won't have any problems thinking of content for the entire year to come.

About the Author:
Lynette Chandler is passionate about helping small businesses market themselves with new media and technology based tools. She's also prepared calendar for you to jumpstart your blog. Grab yours at http://www.bloggingstarterpack.com/bloggingcalendar
Added: 17 Jan 2007
Article Source: http://articles.simplysearch4it.com/article/48183.html