Friday, June 29, 2007

Can You Really Make Money From Blogging

One of the questions I see frequently asked on online discussion forums is, "Can You Really Make Money From Blogging?" People want to know if there's some way to profit from the time they spend maintaining their weblogs or personal online journals.

My answer is an emphatic "YES," because I do it... everyday!

Today I'll share with you how I do it.

Let me begin by saying that I don't make thousands per month from MOST of my blogs. However, I do have many making hundreds. Since I don't put in a lot of time maintaining them, and I enjoy blogging, I consider the money a bonus. I blog while sitting in my yard with my laptop (on a wireless connection)... watching the clouds roll by.

Another bonus I get from blogging is that it helps my regular websites that are set up as my "money machines."

The search engines visit my blogs more often than they visit my regular sites, and they follow the links from my blogs pointing to other sites. Some of these links point to my sites, and some point to sites of partners. This does help the search engine rankings of these sites MASSIVELY.

How Do I Monetize My Blogs?

I monetize my blogs by creating blogs on topics people are searching for... and that they are spending money on. I know which niches are hot to an extent based upon what my research proves pay-per-click advertisers are willing to spend their advertising dollars on.

I run Google AdSense ads on my blogs. I simply insert these ads in my menu bar and other strategic places on the webpage. I also experiment with other paid advertising on my blogs.

I sell affiliate products from my blogs. I simply find affiliate products at places like PayDotCom.com and Commission Junction. I incorporate these into my blogs. I do things like product reviews, how-to articles, etc. You can also locate suitable affiliate products by typing your target keywords + "affiliate program" at any major search engine. This should point out numerous websites with suitable affiliate programs to you.

How Do I Setup/Host My Blogs?

I have blog hosted on some of my own domains using Moveable Type. This is just one of many great pieces of blogging software. You have other choices... my programmer recommended this one to me.

I also have blogs hosted for free on Blogger.com. I have them on Blogger.com because they are incredibly easy to set up and maintain. A secondary reason I have them on Blogger.com is that Google OWNS Blogger.com and they index webpages hosted on their servers OFTEN and FAST!

The secret to getting Google and Yahoo! to visit your blogs often is a technique called "blogging and pinging." It's a method of notifying all of the major search engines, and blog directories, each time that you update your blog. The search engines come to take a look and they follow links from your blog to spider other blogs/sites. It's very powerful.

I won't go into too much details on blogging and pinging here. If you want more information on that topic I invite you to drop by my free, Internet marketing discussion board and ask any and all questions! It's at:
http://WillieCrawford.com/cgi-bin/index.cgi

Examples Of Profitable Blogs?

I know, you want to see examples of profitable blogs :-)

To show you how simple it can be I'll show you just ONE. It’s less than 2 months old :-)

The problem is that as soon as I show a site to anyone as an example, it's instantly ripped off. So, I'm going to "sacrifice" one making me about $60 per day from affiliate product sales and about $20 per day in AdSense revenue. That site is at:
http://cure-nail-fungus.blogspot.com

The above site currently ranks Number 6 on Yahoo for the term "cure nail fungus." It's a small niche but one that makes me $2400 per month... just from that one blog.

If you searched on the same term at Google, this site is not very highly ranked. However, THIS page is Num ber4:
http://www.chitterlings.com/no-more-nail-fungus.html

That happens to be one of my pages too :-) I won't tell you what ALL I'm up to on that page... that's another article. The technique involves using your own domains to promote affiliate products rather than advertising someone else's domain... so it improves your link popularity.

I'm not going to show more of my blogs because that just invites competition. Instead, I'm going to answer another question you have to be wondering...

"How do I find time to maintain all of these blogs, even if they are profitable?"

Well, first of all, I don't really need a lot like the "sacrificial lamb" that I showed you above to keep me satisfied.

I do have a number of secret weapons though. One is called AutoBlogger. You can check it out at:
http://WillieCrawford.com/auto-blogger.html

What AutoBlogger does is allow me to queue up a number of posts for my various blogs in advance. It lets you queue up "articles" which can really be anything you want. Then you tell the software at what frequency to make a post.

My AutoBlogger account allows me to automatically post to an UNLIMITED number of blogs.

WARNING: A program like AutoBlogger can get you in trouble if you misuse it! If you use it to spam or abuse the search engines, it's just going to get you banned. If you use it to abuse the blog hosts, they're just going to delete your blogs.

Here's how I use AutoBlogger:

I have sites where I discuss Internet marketing... as just one example. On these sites I share many of my articles and tidbits. I simply queue up these articles/tidbits to post at a given frequency. This frequency can be a set number of hours, days, weeks, or months. So theoretically, I can set up a blog, pre-schedule 50 posts, and not touch it in months, while it is automatically posted to for the next 50 intervals.

AutoBlogger even lets you set it to start rotating through the posts again when they run out, if you want to. I personally wouldn't do this since you'd just be posting duplicate content.

AutoBlogger allows you to insert RSS feeds right into your blog posts. So in addition to posting articles you can also auto-update by adding new RSS feeds at a set interval. Since I HATE sending my traffic to other sites (without reciprocation), these RSS feeds generally pull from MY sites. That way, my traffic is only sent to my other sites.

If you don't even feel like queuing up a lot of posts, you can go to a site like Elance.com and hire someone else to do it for you... or just hired your kids to do it for you. It can be as easy as you want to make it.

OK, I've just proven to you that you can make money off of blogs. In-fact, you can make more money than many people make off of their REGULAR websites. It just takes a little thinking outside the box!

It also takes not being too greedy. What I just showed you works for me because I'm not doing anything that's likely to get me banned from the search engines, Google AdSense, Blogger.com, or any affiliate program. It's only when you get carried away, and do things that harm the search engines that you "shoot yourself in the foot."

Set up blogs providing useful content. Make regular posts to these blogs but not in a manner that seems unnatural. By that, I mean don't auto-post twenty times in an hour, or post every hour for a month! No human can possible post to a blog at these rates for long, so the search engines detect something is "wrong." They don't generally prohibit you from using tools to make your job easier... just don't get carried away!

There are actually, thousands of people earning a living doing things similar to what I just shared... but with little twists. I'm meeting up with many of them in New Orleans in September. You're invited to join us. We'll basically be sharing how we make a fortune off of niche websites and programs such as Google AdSense. You can register today at:
http://WillieCrawford.com/meet-in-new-orleans.html

Copyright 2005 Willie Crawford

About the author:
Willie Crawford has taught PROVEN Internet marketing techniques to thousands of successful Internet entrepreneurs since late-1996. Grab a free copy of his comprehensive, 20-Lesson Internet Marketing Success Course now at: http://WillieCrawford.com
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Wednesday, June 27, 2007

What Is This Blogging Thing Then?

Everybody is raving on about blogs, it seems everyone has one, and it seems that everyone is telling you that if you want to get on in Internet Marketing you need one too!!

But what exactly is this Blogging Thing??

OK well like everything else, theres the Long answer, the short answer, and Martins Answer(often quite similar to the long answer, only, well, better:-) )

Blogging, Like MOST of the other New Trends, isnt actually new at all. Blogging has actually been around for quite some years now, I would probably say its Infancy was pre-2000 if I really wanted to push it back.

A Blog, or Weblog, is qute simply an Online Journal or diary.

BUT, Thats not what people Nowadays mean, when people talk to you about Blog and Blogging, they are *Really* talking about using this Blogging software to run your sites.

The Simplicity and Design of the software enables even the most technically challenged to add updated fresh content to their webpages, basically if you can type and use Word, you can run a Blog, this in turn is why it is becoming ever so popular, and also why most people do use it for, or at least most people *Were* using Blog and Blog software to run little Personal Diary Blogs.

However, what it really is, is a way to have a Regularly updated website related to your Business or Theme at the push of a button.

Here are the three most popular “blogs” at the time of printing this, they probably will remain like this for a long time, but although these are “Blogs” they are more along the lines of an actual real content website, rather than a Personal Diary type blog

# 1
Boing Boing: A Directory of Wonderful Things
67,001 links from 19,265 sites.
# 2
Engadget
65,581 links from 14,884 sites.
# 3
PostSecret
PostSecret is an ongoing community art project where people mail in their secrets anonymously on one side of a homemade postcard.
By frank warren
21,503 links from 12,892 sites.

The MAIN Difference between a blog and a standard website, is the fact that Bloggers tend to be more Personal, tend to leave more of a Personal Stamp on their work. Thats why those first two sites above are WAY more popular than if they had just been a standard Impersonal Website.

DONT Let this Blogging Craze Confuse you, its really not that complex, or infact that different to things you may already be used to, dont worry about this whole “Blog Revolution” thing, it is more of an Evolution than a Revolution, and the evolution involves Websites and Online Business in general, not Blogging on its own, Blogging has simply become a tool to enable the following things -

Through Free services such as Blogger, anyone anywhere anytime can start a website, without having any technical knowledge.

Through Blogging software, it has become easier and easier to add fresh orginal content to your website on a regular basis,

Bloggers Share information, ideas and thoughts with eachother through reading eachothers blogs and talking about them on their own blogs,

Those are the Simple Elements of what Blogging is.

When you start looking at the Software running the Blogs, and the Functions it has, you can see even more benefits, and why it is Much Much More than just “a Weblog” I am talking about, I want you to understand that Blogging is an ESSENTIAL Part of your Entire Marketing Campaign, along with Article Marketing, Search Engine Optimization, and all the other aspects I cover, blogging is essential.

BECAUSE, Not only does your average Blogging software enable Push Button Content Updates, BUT it also has the ability to do a MULTITUDE of the Mundane tasks we have to undertake to build our traffic up to our websites.

Your Blogging Software can pretty much take care of all your On Page Search Engine Optimization AUTOMATICALLY!! All you need to do is post new content!!

Blog Softwares can automatically reformat your content into different Code Types readable by Different types of technology, with a little help, your blog could kick out pages viewable in Web Browsers, Palm Pilots, Mobile Phones, and perhaps the best one at the moment is RSS!!

Yes, your blog will easily produce a Reformatted version of your webpage that can be Syndicated by other sites, read by people directly on their desktops, and much more!!

I do cover a Wide Range of Advanced Blogging Tactics which I wont go into here as I would be here for TOO Long!!

Quite Simply, a Blog, is a Software to Power your websites, how you decide to use it is up to you, but one thing I WILL STRESS here at the end is that The Whole Idea behind the fact that blogs are easy to use is to use them Well, and update them regularly, to see the full benefit. Its because of this fact, that a *Good* Blog should be updated Regularly to get the most benefits, that Most Blogs are really qute a Personal Type Weblog but DONT let that start to limit your thinking about what you can do with a blog, look again at the Top 3 blogs, go to Technorati.com and look at the biggest blogs,

Dont you think, actually, that Most of the Big blogs look more like a Magazine now, rather than a Journal or Diary?

Remember what I said about Evolution and not Revolution?

You can use a blog for whatever you want, all I stress, is MAKE SURE you use it, and use it every day(or as often as you possibly can regularly)

Thats it for that, more will come soon, thanks for reading!

About the Author:
Martin Andrew
After being involved with Internet Marketing for some time, Martin has decided to share his Ideas and Experiences on Succesful Online Marketing. Read More Marketing Tactics Here Be sure to check out Martins tips and Tricks, and follow his experiences in Success @ More Traffic Please
Article Source: http://www.articles411.com

Monday, June 25, 2007

Blog Optimization for Profit - Part 6

It takes some research and creativity to find the right money-generating tools for your blog. It's all a matter of your personal tastes. There are many to choose from.

We've discussed about using Google Adsense and other merchants' affiliate programs to generate profits from your blog. However, here are even more options to monetize your blog.

The first option we'll be looking at is Chitika. What is Chitika you ask? Chitika is a very innovative contextual advertising program because it can serve very detailed advertisements to your blog that fit perfectly with your blog theme. For example, on your technological gadget blog, Chitika will show advertisements for tech gadgets such as iPods. They show them in different tabs: one for "Best Deals", another for "Details", another for "Reviews" and so on. This way, it is more of an informational section for your visitor rather than a blatant advertisement, and naturally the click-through will be higher. You can apply at chitika.com

You can also be an affiliate for Amazon.com. Amazon offers a wide range of products but its predominant niche is in physical books. And, like Adsense, you can select Ad blocks that display products that fit your blog perfectly. Whatever your niche is about, you can probably find a book about it on Amazon.com. Keep in mind though, they do NOT pay big bucks. You can refer visitors to them and earn up to 10% commission. It's not a lot but if you can manage to refer big volumes of visitors, Amazon is for you. This program really shines when it comes to the ways you can refer visitors: you can use their predefined templates to pull up recent items that match a certain criteria you set, you can target your ad to show a specific item on sale or you can just simply weave your referral links into your blog posts. Every dime helps so join their Associate program if you are into selling hard and soft cover books.

Last, but definitely not least, you can sell advertising space on your blog if your blog is truly popular. Just take a look at blogs like: xiaxue.blogspot.com. That blog receives over 10,000 pageviews every day and naturally merchants will want to strike a deal with the blog's owner to post their advertisements there. If you manage to pull in huge amounts of traffic like that blog, you can definitely get people to buy ad space on your blog for prices from $150/month upwards, depending on your blog popularity.

To gauge how many pageviews and visitors you get everyday, just use the free tool available at statcounter.com. They have a very detailed setup guide there so I won't go into it.

If your blog has not acquired a large amount of visitors yet, you can still sell ad space on your blog on a per click or per impression basis. Just visit sites like: adbrite.com. For a complete list of these sites, visit: performancing.com.

This is just one in a 6 part series that should help you drive readers to your blog and maximize earnings and profits from your blog! Yes, it is possible to quit your day job through blogging. All that stands between you and freedom is working smarter, and sometimes harder, towards your goal. It's a balance. Eventually, after you have worked harder, you will be able to work smarter.

I edit 15 blogs. It took 6 months of learning and working harder before I was able to work smarter and begin making extra income.

I did not jump on every offer and rejected those marketers who claimed I could make overnight riches with no work on my part. In fact, I have spent less than $100.00! You can do this too!

Yours for success!
Jim DeSantis

P.S. - Please forward this article to someone who may benefit from it!

About the Author:
Jim DeSantis is a 15 year broadcast News veteran. For all Parts of this 6 Part Series and lots of Free Resources go to Jim's blog at http://on-line-tribune-you-can-blog-too.blogspot.com
Added: 07 Jan 2007
Article Source: http://articles.simplysearch4it.com/article/47270.html

Friday, June 22, 2007

Blog Optimization for Profit - Part 5

You should be working diligently to produce good-quality, original content on your blog and are attracting a decent amount of traffic. However, money is not going to appear out of thin air just because you have traffic. You have to turn your traffic into money.

There are several ways to generate profits from the visitors of your blog. Google's Adsense program allows you to do so with ultimate ease. First, visit their website at adsense.google.com. You'll find out more detail about their advertising program there but here are some quick tips.

First, Google Adsense is an easy and automated way to monetize your blog because it scans your blog and only serves Ads that fit your blog content. You can even block certain types of Ads which may be Adult in nature or may be from your competitors. Anyway, when users finish reading your newest post, they are going to move on. You can catch them before they do. If your Adsense advertisement block is visible on your blog, they might see advertisements relevant to them and click on them to exit your blog. Ka-ching! You've just cashed in on your first virtual pennies!

Yes, your profits will only be pennies for each click of an Ad but you can turn those pennies into dollars if you "do it right"! This involves placing your Google ads in the right places and ensuring they blend in to your site so that they appear more like links rather than advertisements to your visitors. Consult the page to see the "heat map" of your blog. The "hotter" a certain area, the greater the chances of someone looking at your blog and clicking on a Google Ad.

Once you get a Google Adsense account, you can change the color of your advertisement text and links. You will want them to match the colors on your blog. If your blog's text is black and the links are red, do the same for the ad blocks too! It's that simple.

Another way to earn profits from your blog is to recommend products to your readers. When your visitors buy from the merchants you recommend, you get to keep a little commission too. This is known as affiliate marketing and it is very easy to start because you don't have to create your own products or services.

It's very important that you watch out for scams. I edit 15 blogs and all have affiliate links on them. These are advertisers I personally trust and I only display advertisers who offer a 100% Guarantee of Satisfaction. I checked out each one before adding them. They are hand picked for their knowledge, expertise, and Guarantee. Your reputation is on the line when you place affiliates on your blog. Enough said.

Anyway, let's refer back to our technological gadgets blog example. Let's say you discover "Gadget X" on a merchant's website and they offer an affilliate program. What you would do is sign up for the affiliate program only after you have checked them out. Do not believe the Testimonials in their sales page. Check them out for yourself. You can do this simply by searching for their product through Google or Yahoo or MSN. See what others have to say about it. Or, purchase the product yourself and try it. Then, create a post in your blog and do a mini-review on "Gadget X". Point out its benefits and bad points, if any, and include a link (which is given to you by the merchant) for the visitor to purchase Gadget X through your blog.

If your visitor clicks and purchases the gadget, the merchant tracks your referral link and will send you your share of the profits. Imagine if 1 out of every 100 visitors you get purchases this product, and you earn $27.00 commission from each purchase! If you get 10,000 visitors in a month that would be a $2,700.00 paycheck for you just for writing about ONE product.

Now, affiliate programs are a popular way to generate profit, but how do you find affiliate programs that are related to your blog's theme? Just go to Google and, using our example for tech gadgets, search for "tech gadgets" +"affiliate programs", without the quotes. Another, slightly better way is to go to associateprograms.com/search to look for affiliate programs in your niche.

Yours for success in life.

Jim DeSantis

P.S. - Please forward this article to someone who can use it.

About the Author:
Jim DeSantis is a 15 year broadcast News veteran. For all Parts of this 6 Part Series and lots of Free Resources go to Jim's blog at http://on-line-tribune-you-can-blog-too.blogspot.com
Added: 07 Jan 2007
Article Source: http://articles.simplysearch4it.com/article/47269.html

Thursday, June 21, 2007

Freelance Blogging: Get Hired To Blog And Earn Thousands A Month

Blogging gives you a great way to learn some extra cash. You can even turn blogging into a full-time career, or a new business. Getting started as a freelance blogger is simple. All you need to do is create a blog, make a few blog posts (these are your work samples), and then look for blogging gigs.

Create a blog If you don't already have a blog, creating a blog is your first step. You can do this very quickly. Creating a new blog at blogger.com (which is owned by Google) only takes a minute or two. This is your "sample" blog. Think of this blog as your blogging portfolio.

Your blogging topic can be in any subject area that you choose, but give some thought to your potential clients - don't make your blogging topic too personal. If you have expertise in a particular area like finance, technology or health, make this the subject area of your blog.

Write some blog posts Now your blog has been created, it's time to make some blog posts. Your entries are published in reverse chronological order, with the most recent entry first. Your first entry can be a brief statement (no more than 100 words) about the general topic of your blog.

For example, if your blog is about dieting, you could summarize the areas (recipes, weight lost tips, health tips) you intend to cover. Or your first post could be an introduction: tell your readers who you are, and why the topic of the blog concerns you. Or you can skip the idea of an introductory post altogether, and just jump into your topic.

Look for blogging gigs Great - you've created two or more blog entries. Now it's time to look for your first blog-job. Your first step is to write a blog post about your availability to blog. You can make this entry detailed, or extremely brief. If you wish, you can add a link to your online resume or CV.

Where do you find blogging jobs? You'll find that several sites have already been set up to match bloggers with companies that want to hire them. Enter "blog jobs" into a search engine to find your initial leads.

You'll also find companies looking for bloggers at out-sourcing venues like guru.com. However, be aware that on these sites, you're competing against others for gigs - don't be tempted to underbid others. Under-bidding is a bad idea because it's terrible marketing. Once you set your price low, it's hard to lift it. Have an awareness of what blogging is worth, and set your price appropriately. Companies which want bloggers don't want the cheapest option - they want the best they can afford.

So there you have it: everything you need to know to get started as a freelance blogger today. Create a blog, make some entries, get a gig. Good luck with your blogging career. If you're a born blogger, you can turn your freelance blogging into a full-time career.

Good luck, and happy blogging.

About the Author:
Angela Booth is a veteran copywriter and blogger. Her ebook, Blogging For Dollars: How to become a career blogger -- in your PJs, if you want, is available at http://www.abmagic.com/Blog/blogging.html You can visit the book's blog at http://www.dollars2blog.com/blog/ Angela will show you how to turn a humble blog into a great career, or a lucrative business.
Article Submitted On: September 16, 2006
Article Source: http://EzineArticles.com/

Tuesday, June 19, 2007

Blog Optimization for Profit - Part 4

Getting links from other websites is not the only Free way to attract visitors to visit your blog. This time, we are going to explore alternative methods to attract high quality traffic.

The first thing you can do to generate traffic is to take advantage of all the content you have written on your blog. You can literally multiply your visibility across the internet with this simple, yet powerful, method. I use it often. I'm talking about making your blog posts available to millions of people by posting them in Article Directories. Focus on your posts that help people solve their problems or offer valuable information and submit them to article directories. These article directories are like aggregators that collect articles of similar themes together in one place, so they receive thousands and thousands of qualified visitors every day. Best of all, it's Free!

When you submit your articles to these directories, you are exposing your name to the thousands of pairs of eyes visiting them for free! On most article directories, you are also permitted to include a "resource box" where you can include your contact details, a simple biography and so on. Most importantly, you include a link to your blog! This is where you can truly leverage for Free traffic! Once you get the hang of it, do a Google Search for "Article Directories". There are literally hundreds of them. I personally post to over 350 Directories on a regular basis. If you go to my blog (see Author Box) I will show you how I do it.

Another excellent way to gain traffic is to join internet forums that are based on your niche. To find these kind of forums, just go to any search engine and enter "the name of your niche" + "forum", without the quotes. You would want the most focused forum with a substantial number of active members, and preferably always bustling with activity. Just check the dates of the threads posted on the forum.

When you join active forums that focus on your field of discussion and post very useful and valuable posts, your peers will start noticing you and paying attention to what you have to say. In most forums, you are also allowed to add a link to your site in the signature line, which is under every post you make on the forums. People will click and visit your blog if they find your posts helpful and informative. This way, your credibility is built even before they land on your blog, so traffic from the forums would be easier to turn into profits if your blog is selling your own products or recommending others' as an affilliate since they are already convinced you're an "expert" in the field.

The next strategy we'll discuss is word of mouth. Let's say you already have a daily visitor count of 100. What if you compiled a small report or gift and posted it on your blog, saying that if a certain visitor can refer three of his/her friends to visit your blog the gift will be his/hers for free? If your small report or gift is lucrative enough, it will generate a small buzz among your blog readers and they will surely refer their friends to you! There is one problem with this if you have a blog on Blogger.com. You cannot upload your report to their server so you will need to find a separate webhost to upload your gift to. Then, when a reader wants the gift, they click the download link which takes them to your webhost where the gift can be had.

Since I am on Blogger.com myself, I am currently looking into Free and paid webhosting as I have a number of Free eBooks I want my readers to download.

Whatever you do, be sure to use the "blog and ping" technique that everyone's talking about. I use this everytime I post on my blogs. Basically, when you update your blog, you can let blog portals such as technorati.com know by pinging them. You can ping a lot of portals at once by using pingomatic.com or the one I use, pingoat.com. These are free services. When you ping it's like telling the search engine spiders you have something good to eat and they will come running and index you.

Besides the techniques described here, there are also paid methods like buying links from high-ranking pages or buying banner advertisement space. A thing to keep in mind when buying paid traffic is to always weigh your profits generated from the paid ads. If your profits do no offset the expense, you will end up losing money, so choose wisely. I know that sound like common sense but, believe it or not, people throw away thousands of dollars cimply because they do not know how to track the performance of their Ads.

Personally, I have not purchased Ads or links. Until you master traffic generation by Free methods, hold onto your money and learn much more about it. It is definitely a gamble for a novice. It is sophisticated stuff in spite of claims to the contrary.

Yours for success in life.

Jim DeSantis

P.S. - Please forward this article to someone who can use it.

About the Author:
Jim DeSantis is a 15 year broadcast News veteran. For all Parts of this 6 Part Series and lots of Free Resources go to Jim's blog at http://on-line-tribune-you-can-blog-too.blogspot.com
Added: 07 Jan 2007
Article Source: http://articles.simplysearch4it.com/article/47268.html

Tuesday, June 12, 2007

A BloggerÆs Adsense Vocabulary

So, you are considering taking the step of adding Adsense to your blog in order to make some extra money. It can be a wise decision. By using your blog to display contextual advertising, you have created a great opportunity, not only for the blog in question but for future pursuits, as well. Many bloggers enter Adsense without a great deal of experience in online advertising and its terminology. However, in order to better understand exactly what will be happening, it is important to get a firm grasp on some of the unique terminology used when discussing Adsense and blogs.

Here are some important terms, their common abbreviations, and meanings:

Terms of Service (TOS). All participants in the Adsense program are required to abide by Google’s Terms of Service. This is basically the “rule book” for Adsense. Those who fail to conduct themselves according to TOS may be banned from participation and/or have their account suspended. Every participant should carefully read the TOS.

Publisher. That’s you. Anyone operating a site displaying Adsense ads is considered a publisher.

Pay per click (PPC). Google Adsense operates predominantly on a pay per click basis. That means the advertiser pays for each time someone clicks upon their ad. It also means that you will get paid for every click.

Click through rate (CTR). This represents the percentage of page impressions that result in a click on an ad at your site. For instance, if your blog gets 100 impressions and 17 of them result in a click, the CTR for your site will be 17%.

Ad unit. An ad unit is a displayed block of Google Adsense ads. There are a variety of ad units from which to choose. They are usually expressed in terms of their size in pixels. For instance, a 120 x 600 tower ad unit will be 120 units wide and 600 units long--tall and skinny.

Ad placement. This refers to where your ads are placed. Publishers may place their Adsense units anywhere on a page consistent with the TOS. There are a variety of online guides, charts and recommendations demonstrating the various location options and how successful they tend to be in producing a high CTR.

Channel. You can set up channels to track the performance of individual Adsense ad units or to track earnings on particular sites. Channels are established in the Set Up area of your Adsense account.

Competitive Ad Filter. Google gives you the option not to display certain advertisements via the competitive ad filter. This allows you to avoid inadvertently advertising someone with whom you are in competition, for instance.

The world of Adsense brings with it a new vocabulary that must be mastered in order to achieve maximum success. Terms like those above become second nature in a short period of time for most Adsense units. By knowing and understanding these terms, you will be better able to understand your performance charts and will be better able to learn more about succeeding with Adsense.

About the Author:
Learn more about blogging Kind regrads David Hobson
Article Source: ArticleToGo.com

Wednesday, June 06, 2007

Kick Start Your Internet Online Home Based Business With Blogging

Short description

Blogging has been used for some years as a platform for individuals to record chronological publication of comments and thoughts on the web. They usually include philosophical reflections, opinions on the Internet and social or political issues. This article explains how one could go beyond this to capitalise the strength of blogging to enhance one’s Internet business.

A weblog, or more popularly known as “blog”, is basically a journal that is available on the web. The activity of updating a blog is "blogging" and someone who keeps a blog is a "blogger." Blogs are typically updated daily using software that allows people with little or no technical background to update and maintain the blog.

The popularity of blog is gaining momentum globally with each passing month. A recent survey conducted by Comscore.com shows the following findings:

1) 50 million of the population in the USA visited blog sites in the first quarter of 2005

2) This indicates an increase of about 45% compared to First Quarter of 2004.

3) An average blog visitor spends 23 hours per week online while an average Internet user spends only 13 hours online.

4) Blog visitors are 11% more likely than the average Internet users to have incomes of $75,000 or more.

5) Blog visitors are 30% more likely to buy products or services online.

Anybody thinking of starting an online venture, would be silly not to recognise the importance of blogging being one of the best tools of Internet marketing.

Blogging is a perfect way for the average person to make money online without going through all the troubles and frustration of learning how to set up a website and be an efficient internet marketer.

Let's now talk about nich products. Why do you need a nich product? And what has this to do with “blogging”? You may ask. It is because your online business has little hope of succeeding if you're going head to head with the big boys. As a small Internet entrepreneur, you can never hope to compete with the big boys in terms of the power of pricing strategy and advertising. But you can be successful by finding niche markets or niche products that you seldom find at your local mall in oder to stay away from the empowering presence of the big guys.

Niche market basically is a market with a significant amount of interest online that does not encounter the same competition as in other regular products. You can easily create a niche market based on any topics including even your own hobbies, e.g. gardening, guitar, tropical fish, D.I.Y etc. As long as the topic is being searched for online, you would have a great opportunity of making some profit through adding ads to your blog and making some effort in promoting your targeted affiliate programs and products.

Many internet marketing newbies opt for blogs to set up their niche markets because as beginners, they can very easily add pages, images, banners, downloads, ebooks etc to their blogs. Unlike the regular websites, they do not need to worry about having to understand HTML (the website design language)!

Savvy marketers have discovered that blogging is one of the best Internet marketing methods that is free because you could create your blog almost immediately at no cost compared to the setting up of a conventional website.

Putting information in your blog to help establishing your presence in the Web is now a growing phenomenon. Blogging for your Internet business is one surefire way to enhance the visibility of your products and services.

With the continuing improvement in software technology, publishing, introducing plug-ins, banners, pictures etc to create a fun and interesting “website” has become a breeze even to those retirees with old and rusty brains.

The more content you add to your blog, the more traffic you get. And you can add these materials almost on a daily basis.

You could get high ranking search engine placement for many internet marketing terms just by designing your posts around certain targeted keywords. This phenomenon is more prominent when handling niche markets due to the lack of competition. Free articles could be easily obtained from many article directories in the web and posted to your blogs for the benefits of your visitors.

There’s almost no limit to what you could and want to do with your blog. You can include your ideas, opinions, expertise in your field of work, resumes, home recipes, pictures, audio or video clips, e-books, poetry, products, services, consultations etc., etc.

What are the main differences between a blog and a website then? You may ask.

Most websites are relatively permanent with only occasional updating. With blogs, you could post any new content almost on daily basis. Also, websites are usually less personal as far as their relationship with the visitors is concerned.

How do you start your first step to set up a blog? There are many host services providers you could join. Among the most popular are Blogger.com and LiveJournal.com. You could start with Blogger.com which many newbies find serving their needs just perfectly.

With Blogger.com, posting your web content is like a breezy walk in the park. Photographs of your produces etc, along with any text, could be uploaded to your blog right away with just a few clicks of your mouse.

Another facility you could use is Audioblogger that enables audio posting to your current blog site with any phone at any time from any place. It is not only effective but also easy and fun. You call a given number, record a post, then your blog is updated with an audioblogger icon and a link to your recorded audio. Your message in your own voice is instantly posted! The beautiful part of it all is the fact that this is totally free of charge!

Blogging has been used for some years as a platform for individuals to record chronological publication of comments and thoughts on the web. Now we know how one could go beyond this to capitalise the strength of blogging to enhance one’s Internet business.

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About the Author:
Sung-Liang Woon (John Woon) is a Rubber and Latex Consultant with about 30 years of experience. He enjoys writing, lecturing, travelling, taichi, playing flamenco guitar and singing. Check this fantastic website to find out how he has ventured into Internet business: www.PlugInProfitSite.com/main-9747 Visit his website www.johnwoon.com and take a tour at his Blogs: www.blogwithjohnwoon.blogspot.com and lowpricepharmacy.blogspot.com
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